VERUM's mission is to offer the world's best healthy, natural cannabidiol (CBD) alternative –
VERUM GOLD – to help people avoid the use of costly, expensive, addictive and destructive opioids, narcotics, medical marijuana, and prescription and over-the-counter drugs; and to create the opportunity--for those willing to share (sample) VERUM GOLD with others – to achieve financial independence.


Rod Smith

Rod Smith, CEO and Director, has extensive experience specializing in business start-ups and technology development, including, most recently, his two years in creating transformation assets, including the Health Merchant® digital platform and patented Living Produce® vertical growing technology in Green PolkaDot Box, a company he founded in January 2008.

Mr. Smith is a dynamic entrepreneurial management strategist with a 25+ year record of achievement. He has demonstrated success driving growth while providing leadership in highly competitive markets. Mr. Smith is skilled in capital formation and successfully took a private company public. Former President and Founder of InContact (1996 – 2001), NASDAQ listed (“SAAS”), which recently sold for $900 million, was one of the first companies in the world to establish an online billing user interface. InContact offered a variety of voice and data services while establishing one of the nation’s largest independent agency networks.

A foundation for Mr. Smith's recent business achievements and success was developed, first, in network marketing when he became a Blue Diamond Executive distributor for Nu Skin International. It was there that Smith learn the fundamentals of success in marketing and business lie in giving consumers what they want at the best value. He has always believed that if a consumer can't justify spending again and again on a product or service, then there is no business opportunity. Accordingly, Mr. Smith brings his vision for a great, enduring company, a unique philosophy to attract consumer loyalty, and years of tried and tested make VERUM a legacy for entrepreneurs who are searching for the perfect business model.

Jeffrey L Nilsson

Jeffrey L Nilsson, Chief Financial Officer/Operations, graduated from Brigham Young University with a Masters of Accountancy degree and spent 11-years working with Arthur Andersen, a large international accounting firm. Mr. Nilsson then spent approximately 20-years in the telecommunications industry holding positions in finance, operations and customer service, including Director of Finance and VP of Finance with AT&T Wireless Services and VP Finance/CFO, Director Customer Services/Operations and VP Customer Services with XO Communications.

Over the last 6 years, Jeff has been in the not-for-profit area, holding positions in business planning, project management and human resources.

Mr. Nilsson has a very broad background in business at multiple levels and has been a financial consultant to many individuals and businesses throughout his career. He brings to VERUM a rare set of hands on management skills and wisdom well-suited to his dual role to oversee Strategic Planning and Operations during our Company's infancy.

Jeffrey L Nilsson

Lawrence Loh, Director Pacific Rim
Mr. Loh is an established executive and direct selling expert. He is charged with developing an international development strategy to drive the VERUM wave of global expansion. Lawrence has spent the past 22 years developing international markets for leading US direct selling corporations.

Prior to Longevity Wellness, he developed the international business for a major direct seller of nutritional supplements. Under his leadership, the company entered 11 markets and international sales grew to represent over 40% of total corporate revenues. Mr. Loh has helped build distribution networks in Japan, China, Korea, Taiwan, Malaysia, Singapore, Vietnam, Thailand, and the Philippines. He is passionate about utilizing the direct selling model to make a positive difference in the world. Lawrence has access of over 400,000 distributors in seven Asian Countries and a strong network in the US.

Bernardo Fernandez

Bernardo Fernandez, Vice President, Marketing is a dynamic leader, visionary, and great communicator. He is in constant search of discovering the clarity of “WHY”, cultivating the “HOW” and being consistent about the “WHAT” in his marketing applications. Mr. Fernandez admits "it has taken many years to understand why I do what I do." At his core he an optimist. He says, "I always believe it can be done by thinking differently or going against the grain."

Mr. Fernandez or "Bernie" as he is known affectionately by his family and professional associates, has worked with many businesses enterprises, helping the leadership in each understand the core, underlying purpose for which they exist, explore how they naturally get things done, and help clarify a consistent marketing message around what they do. He loves to inspire people "to do things that inspire them."

Bernie has been in MARKETING since 1986. He's been a pioneer in many different industries, (Telecom, ACH, Streaming Video, Video Conferencing, Email Marketing, Online Mobile Coupons, Digital Marketing, and was a prominent leader and poster child in several Network Marketing Companies). He brings his infectious enthusiasm, critical thinking and vision to assist VERUM in achieving its highest potential.

Barbara Allen

Barbara Allen, Director of Merchant and Customer Care, is a wellness expert, leadership trainer, effective problem solver, with over two decades of experience in the dietary supplement industry, direct sales, administration, customer services, and fiscal management. Barbara has a deep belief that leadership is a matter of character, “leadership is a matter of how to be, not how to do it.”

Barbara attended the University of Cincinnati and Wright State University in Ohio. She is also a Wellness Educator and Touch for Health Instructor and an authority on Women’s Health and Nutrition. Barbara spent three years assisting Maesimund B. Panos, MD, one of the world’s foremost Homeopathic Physicians. Barbara lectures on empowering women to achieve their maximum potential, whole food plant based nutrition, osteoporosis prevention and reversal, hormonal balance throughout life and many other topics related to Women’s Health Issues. Barbara and, her husband, David Allen have worked with Nutritional/Food industries in Sweden, Switzerland, Germany, Denmark, Norway, England, Poland, Canada, France, China, Japan, Taiwan, South Korea, Australia, Mexico, Israel and the United States.

David Allen

David Allen, PhD, Vice President of Product Development, is a visionary and wellness futurist focusing on the next generation of science based dietary supplements, preventive healthcare, stress management, botanical research and the social psychology of the worldwide health and wellness revolution.

Dr. Allen believes that the future of wellness, human health and improved longevity will be based on five game-changing technologies, 1) nanotechnology 2) biotechnology 3) information technology, 4) neuro technology and 5) quantum technology. These trends will transform our civilization for the Next 5, 10, and 20 years. It was Dr. Allen who brought VERUM GOLD and inspired the formation of our company. He has a rare understanding of emerging products and the potential opportunities that will serve VERUM and its Merchants for years to come.

David has more than 25 years of experience in management, research/product development, technical/regulatory affairs, product oriented clinical research, sales promotion/marketing, and public speaking. David Allen attended the University of Michigan. He was publisher of the Health Street Journal, a national wellness oriented magazine and is well known for his work with overweight, obesity, and metabolic syndrome disorders. David was the founder of a direct sales company with over 100 employees that did $100 million in sales over a three year period while serving as President and CEO.

Dr. Allen has promoted his Seven Steps to High Level Wellness throughout the country and is considered by many people to be one of America’s Wellness Pioneers. David has developed a value web network of influential people in various nations during the course of his many life journeys in education, philosophy, science and business.



545 East University Parkway
Suite 200
(385) 477-5055
[email protected]